Tips for Marketing Your Business Online
When you’ve decided to take your brick-and-mortar business online, it’s easy to get overwhelmed with the options that are available to you. Luckily, there are only a few things you need to have to successfully market your business online: high quality web copy, a great web design and some basic marketing skills will serve you well.
Whether you run an online business selling graphics or web copy, or a brick-and-mortar business providing contracting, grey water systems or plumbing installations, these skills can help you find new business.
Web Copy that Converts
One of the most important elements of successful online marketing is having web copy that converts visitors to your website into buyers. Your copy should, obviously, be well written and free of grammatical errors. However, it should also showcase the benefits of your product or service and convince buyers they need to make a purchase.
Good sales copy walks the reader through the purchasing decision, showing off the product or service that’s being promoted and ending with a strong call-to-action that asks the reader to make a decision immediately. If you’ve got good sales copy on your website, your product practically sells itself.
High Quality, Professional Web Design
If you’ve ever attempted to make a purchase online, only to be turned away by a website with pop-up ads, garish colors or loud, intrusive music, then you know the importance of a professional website design. A professional logo and header design, combined with a great quality theme and layout, can make your website very attractive to potential customers.
In addition, your web designer can work in buttons that link your visitors to your social networking profiles, links to photos or videos that show off your product, and more. He or she can even include an introductory video of you speaking to potential clients, if you like.
Brand Yourself as an Expert in Your Field
As you begin to market yourself online, it’s important to remember that everything you do is tied to your brand. Take the time to have a logo designed that coordinates with your website, and use it on your social networking profiles.
Use the same head shot consistently on all your profiles, so your face is easily recognizable and visitors can link your face with your products and services. Your goal is to brand yourself as the voice of authority in your field, so people know they can come to you with their questions.
Network, Network, Network
While face-to-face networking at business luncheons and dinners is still important for brick-and-mortar business owners, social networking is also incredibly important.
Using social networking sites such as LinkedIn, Facebook and Google+, business owners can reach a huge audience of potential customers. These daily contacts can lead to referrals, new business and joint ventures, so be sure to take advantage of the huge contact base available to you through social networking.
This guest post brought to you by Steph who enjoys blogging about how to market your business online, whether you sell grey water systems residential or fine jewelry.