Tips for Designing an Effective Brochure for Your Business
If you think printed marketing materials aren’t worth your time and effort, think again. Tangible, printed materials are still extremely effective. Your marketing strategy should be more than just social media. It should include stellar, seductive paper products like posters, direct mail, and brochures, too.
Brochures in particular are important to have. They’re a great way of telling potential customers exactly what you want them to know, and there’s something about a well done brochure that makes your business seem successful and reliable. The key, of course, is the “well done” part. If your brochure looks sloppy, unattractive, or amateur, it will have the exact opposite effect you want it to. Here are some tips for designing an effective brochure for your business that works.
Hire a Professional
Just about every business can benefit from a brochure, but very few of them are design businesses. If you don’t have any experience with designing print materials, it’s a good idea to hire an expert. It will require a little investment, but the money is well worth it. And remember that you get what you pay for – don’t go with the cheapest designer, go with who has the best samples and testimonials.
Focus on Visual Appeal
Even when you hire a professional, they still require your input in order to produce what you want. And although they can make lots of helpful suggestions, they will ultimately make the design you request. If you aren’t so sure, it’s a good idea to trust their professional opinions. But you should also keep in mind that the most important part is that the brochure is visually appealing.
Make good use of color, and go with simple, bold designs over busy, chaotic ones. Use a font that is easy to read in a size that won’t require your reader to squint. It’s very important that any photographs you use also look professionally done and not like they were taken on your personal digital camera, even if they were. Photos should be clear and also uncluttered.
Highlight What’s Most Important
When writing the copy for your brochure, do your best to make it short and to the point. Revise and edit until only the most necessary information is included. People do not want to read very long brochures – the point of a brochure is that is gives the highlights. Provide all your relevant contact information including address, telephone number, and hours of operation. As for your services or products, describe them only very briefly and focus only on how your customers will benefit.
Be Personal and Inviting
Finally, the entire tone of your brochure should be personal and conversational. You want your business to seem professional, but at the same time you want to be friendly to your customers. Make sure that you invite them in some way to take advantage of your business. Invite them by telling them to call now, make an appointment, or come in for a visit. If your brochure is effective, they’ll most likely take you up on your offer.
Ethan Hollande is a business student who works in Miami printing services. He often writes articles aimed at business professionals with the goal of helping them with marketing strategies.
Photo Credit: dvn225