Search Engine Marketing Company (Online SEO & SEM for Small Business Growth)

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Internet Marketing Services are an important aspect to any business plan. Websites unfortunately do not promote themselves and you need a specialized service to produce results. Here at Desert Graphics, we provide Search Engine Optimization (SEO) and Search Engine Marketing (SEM), two similar Internet Marketing concepts that have slight differences, but have proven to be the most reliable and successful in the world. We’re confident in the abilities of our company and the services we provide.

Search Engine Optimization is a long-term campaign that ranks your website organically at the top of search engines like the almighty Google. SEO delivers RESULTS, it provides traffic and brings in leads and sales. Ultimately, it will improve your bottom line and make you hungry for more. It ranks your website at the top of Google organically because you are not paying to be there. Rather, we build links and promote your website in a targeted method so that Google begins to consider your business as an authority figure and starts to reward you with high rankings. SEO focuses on keywords related to your business, so when customers search for businesses in your local area, or your specific industry, your website shows up #1! SEO can help you convert 10%, 20%, or even 50% more visitors into paying customers. Ranking for competitive keywords on Google and other search engines is how you bring your business to the next level. SEO is very stable, and can provide huge returns for minimal investments.

Option #1: Search Engine Optimization (SEO)

• choose a plan
• Keyword Phrases
• On-Page Optimization
• Keyword Research
• Title Optimization
• Description Optimization
• Keyword Optimization
• Content Optimization
• Robots.txt Creation
• Sitemap Creation
• Immediate Link Blast
• Google Analytics Setup
• Google Analytics Analysis
• Ongoing Offpage SEO
• Article Submissions
• Directory Submission
• Blog Submissions
• Press Release Submissions
• Social Bookmarking
• Profile Links
• Social Properties
• One & Two Way Links
• Link Pyramids

• Beginner
• $195
  Monthly
• Up to 5
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• 25 links
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• Passionate
• $495
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• Up to 20
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• 70 links
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• Aggressive
• $995
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• Up to 45
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• 170 links
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• World Class
• $1,995
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• Up to 100
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• 380 links
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Search Engine Marketing is a similar concept, but an entirely different approach. Instead of building authority for your website and having Google organically provide rankings for your business, you simply pay for a sponsored listing on Google so that you automatically show up at the top of the page. Now, this method sounds a lot more simple, and it is. However, the catch is that SEM isn’t quite as reliable as SEO. The reason why is that with SEM, you pay for every click that your ad on Google receives, by utilizing a Google Advertising Program called Google Adwords. If you decide to stop paying for SEM, your ad disables and your site will no longer be visible on Google. With SEO, the work we do is everlasting.

You can make a substantial amount of money with both SEM and SEO. SEM however, comes down to the stability of your target market and your budget. As an example: Your bottom line with SEM can change month-to-month. In a given month, you might spend $100 on SEM and make a sale that produces $200. You invested $100 for a profit of $100. Ultimately, the advertising made a profit and was a successful business venture for you, but to truly make it worth the effort you would need to significantly increase your budget. By increasing your spending, you increase your profit and if your target market remains stable, it will be successful for you every month.

SEM can rely heavily on the quality of your landing page. You are paying a premium price to sponsor your website on Google. You have to make sure the landing page you send traffic to is going to convert those visitors into sales. If your landing page is composed poorly, you may not ever make a return on your investment. This is another department we have lots of experience with and we can help construct your landing page properly. Before we start any SEM campaign, we do an analysis on your landing page and let you know the positives and negatives. We’re not here to force you into spending more money, we only do this because we want your marketing campaign to be as successful as possible. If it needs some reworking, we can invoice you for that amount, complete the necessary work, and proceed as normal. If everything looks solid, we’ll start your first months SEM campaign. If you don’t feel like your campaign is performing well during that first month, don’t hesitate to contact us, there may be some adjustments that we can make to your landing page that will help. Remember, SEM is a numbers game and it is all about tweaking things until you get it right. On our side, that means tweaking the structure of your ads and the keywords involved in those ads. On your side, the landing page and your ability to answer phone calls and take orders efficiently can make a real impact.

Option #2: Search Engine Marketing (SEM)

• choose a plan
• Keyword Phrases
• Keyword Research
• Monthly Management
• Our Cost

• Starter
• $195
  Monthly
• Up to 20
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• 25 Percent of Price

• Midlevel
• $495
  Monthly
• Up to 40
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• 25 Percent of Price

• Toplevel
• $995
  Monthly
• Up to 60
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• 25 Percent of Price

• Champion
• $1,995
  Monthly
• Up to 100
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• 25 Percent of Price