Have you ever considered that the colors you select for your marketing campaigns matter? Do you normally pick the marketing colors yourself or do you leave this task to your designers?
Even though choosing the right color to represent your business seems like a minor aspect that you should not concern yourself with, the truth is that all colors have an effect on the human mind. It is actually very simple: people can’t help being drawn in by the colors in their visual field.
In fact, did you know that the human mind is conditioned process the color first when something draws our attention? Because of this, all marketers agree that the colors we choose for your campaigns and company have a great role to play in influencing the buying decision.
The relationship between purchasing decisions and colors
In case you are curious about the importance colors have in the determining people to purchase your products/services, then here is what the research data, courtesy of KISSmetrics web analytics indicates:
- 85% customers state that color is the main reason why they make a purchase
- 93% of the shoppers place visual appearance (and colors) above other elements
- In more than 80% of the cases, the color is the primary element of brand recognition
- Colors such as red, orange, royal blue or black are preferred by impulse shoppers
- The traditional customers favor colors such as pink, rose, Sky Blue
- Teal and navy blue are the favorite colors of consumers who are shopping on a budget
Let’s explore what the most common colors used by business evoke.
Overall, red is a very powerful color that draws immediate attention and creates a sense of excitement and urgency. While red indicates energy, marketers strongly advice against excessively using red accents in the promotional materials, as it will be perceived as aggressive. On the other hand, red is the perfect color to use in presentation or pocket folders if you want to direct people’s attention to one of your products, advantages or any other important data.
Unlike red that can easily be associated with debt and impulsiveness, blue suggest fiscal responsibility, confidence and protection. Perhaps, this is the primary reason why it is the most popular color in all kinds of business niches. However, as we mentioned earlier, not all shades of blue will have the same impact on the shoppers: while the darker tones represent trust, security, dignity and authority, the lighter ones suggest cleanliness, freshness and at times, weakness – mostly depending on the context.
Even though green is associated with wealth and money, the truth is that it is one of the easiest colors to process for the mind. In addition, thanks to the numerous Go Green campaigns, green is now associated to socially responsible businesses that care about the environment and the community. Overall, this color has a powerful calming impact on people as it evokes the feelings we get when we catch the green light in traffic.
Similar to red, yellow is mostly utilized to highlight the critical parts in the presentation material. Although yellow is associated with optimism and youthfulness, adding too much of this tone will have the opposite effect, since it is irritating to the eyes. Using yellow in your promotional materials or campaigns is tricky, as excessively bright or orange shades are bothersome. However, some companies such as McDonald’s have managed to pull it off.
Black is actually the ultimate power color that is associated with boldness, strength, potency, authority, elegance, seriousness, stability and distinguishes. This is precisely the reason why any company that promotes luxury items will use sleek, suggestive elements in their promotional materials and campaigns. On a side note, black can also be associated with gloom and evil and this is why it is advisable to use it scarcely and strategically in your campaigns.
Because white evokes innocence, peace, contempt, cleanliness, refreshing and cool feelings it is one of the most common colors found in people homes. White is a great choice for companies that want to promote household equipment and services associated with weddings and happy family moments in general.
About the author:
Hi, I’m Chad Faith and I enjoy writing about the role of the appropriate design templates and colors of presentation folders and pocket folders in the business world as well as marketing campaigns.
Business cards are an excellent way to leave your customers and prospects with something simple that they can hold in their hand. It provides them with a way to contact you, and it can speak to the professionalism of your company. A business card needs to look clean, with no unnecessary cluttering of information. Someone reading the card should easily be able to skim through its information. If you overwhelm the reader, they will lose interest. The medium is where you want to be, right in the middle of too little and too much information, but still provide them with everything they need to know.
A good general rule of what should be on your business card is:
- Your Business Name: Present your business name at the top of the card, so the reader will notice it first. Branding is the most important part of marketing your business.
- What you do: More than likely, the person reading your card probably already knows what you do. However, it’s still a good idea to add a slogan below your business name that quickly states your services. Make sure not to over emphasize, just a quick reference.
- A means to contact you: Provide easy ways for someone to get in touch. Phone, email, and most importantly, your website address. People love websites nowadays because it gives them a way to do their own research on your company. Make sure your testimonials are perfectly put together and easy to find. Also make sure that your website has lead generation build into it. If the reader would prefer to use a contact system from your website, you should allow them to do that. If you’re considering allowing online payments, make sure it’s simple and easy for someone to checkout, because if it’s overly complicated then you will lose sales.
- Business Address: It’s always a good idea to put the address of your business. If you are a local business, the benefits of including your address are obvious. However, even businesses that work with clients all over the world can build trust and confidence in their customers by providing your address. Customers like to see a business that clearly advertises their phone number and address.
- Spice it up: Don’t forget to make it look attractive. You can spice up a business card with a logo or a simple design. Business cards can look more presentable when you emphasize the corners or just the top and bottom, so providing a border can be a good thing. The design can be the focal point of the card, or your information can be the main attraction. Either approach can work well and be just as effective.
Google, the biggest upcoming company, ever.
Google is closing in on holding all power over the Internet, Computers, and personal data. They set their eye on several potential markets and have essentially dominated them all. Of course, the Google search engine is their most prized possession, but their efforts in other markets are not going unnoticed.
The Google Search Engine
Microsoft and Yahoo have made numerous attempts to impact Google’s power in search engine dominance, but they have fallen short time and time again. Bing and Yahoo are still very mildly used when compared to Google. Its simplicity and ease of use have made it the go-to solution. After years of people getting comfortable with Google, its almost impossible for another competitor to take over. Search engines are the most powerful thing on the Internet and Google basically owns the market and will for the foreseeable future.
By owning the worlds most commonly used search engine, Google controls all aspects of online marketing. Customers search for products and services through Google every single day. Some keyword phrases receive millions of monthly searches. For Google, that means prime advertising for businesses that want to showcase their services at the top of Google. Everything you find through Google isn’t a paid advertisement though, that would just be cruel. There are two sections when you search on Google. There are paid ads along the top and right side, and there are organic rankings in the middle. For website owners, everything you do for your website will be to impress Google and enhance your organic rankings. If that’s not quick enough for you, those paid advertisements are your next option.
Google Maps and GPS
Google quickly took over the GPS and directions market by bringing Google Maps into the equation. With satellite imaging and a GPS system that rivals all their competitors, there’s really no reason to buy a GPS system anymore.
Google did a good job with integrating Google Maps into almost all smart phones and tablets. It appears that Apple, Samsung, Motorola and many other cell phone companies had no issue offering Google Maps on their phone. With Google Android smart phones quickly becoming popular, they will have Google Maps across it all.
Youtube and other websites
Google bought out Youtube and integrated it into their Google Account System, and they run numerous other websites across the web. Not all of their websites are as popular as Youtube, but you’d be surprised how many visitors even their small websites receive.
The Google Android Operating System is changing it all
Recently, they built the Google Android operating system which users report has far more functionality than the iPhone and other smart phones. It’s an open operating system, so businesses and phone manufactures are able to freely contact Google and use the OS for their phones and tablets. This gives Google far more exposure than if they had tried to release their own phones.
It’s predicted that Google Android phones and tablets are going to become the world leader, essentially putting Google at the top for all handheld computers. The Google Android operating system may even rival Windows based desktop computers in the future.
Google +1, the Facebook “Like” Rival
Google introduced the +1 system to rival Facebook’s “Like” system, and their actually making an impact. Facebook introduced their “Like” system for websites when they realized that there was more potentially for “liking” things than just their in-house fan pages. Webmasters have now integrated the “Like” button into their websites so that Facebook users can spread the word about websites too.
Obviously, Google didn’t like this much, because that means Facebook is becoming more than just a social network. Facebook would have the biggest chance of overtaking Google in the search engine game than anyone, so Google can’t let them gain an upper-hand. The Google +1 system works in the same fashion. When someone +1′s a website, it goes on their profile page on Google.
Their Personal Data Impact
By introducing Google +1, they are entering an entirely new field. They now have personalized data for Google users. One thing they did well was integrate Youtube with Google. Everyone uses Youtube and is whiling to create an account for it. Everyone uses Google but nobody wants to create an account just to search. Now, when you login to Youtube, you’re logged into Google. When you’re logged into Google, you can +1 websites. Smooth system, and very powerful.
The data Google can now collect with +1 is incredible. They now can learn what Google users of theirs like certain websites, without you even having to search anything. When you +1 a website, you are essentially telling Google “I thought this website was interesting or entertaining.” In doing so, they have your personal interests. Google can then readjust and start serving ads targeted to your +1′s. They could serve these ads to you on Youtube, Google itself, or any other website or product they own.
Business Cards are one of the few marketing methods that have stayed essentially the same for decades. They were traditionally used by small and large-scale businesses and still are today. The best way to increase your customer base and business awareness is to leave your prospects with something in their hand. A piece of paper might make your business appear cheap. A brochure will probably be a bit too expensive and have a low return on investment. The best solution to give your customers something to read and a means to contact you is a business card.
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