Welcome to Desert Graphics Inc.! (Browse our Services)
Posted by Dylan on Sep 24, 2011 in General | 0 comments
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How to create a good business card to market your business effectively
Posted by Dylan on Sep 28, 2011 in General | 1,529 comments
Business cards are an excellent way to leave your customers and prospects with something simple that they can hold in their hand. It provides them with a way to contact you, and it can speak to the professionalism of your company. A business card needs to look clean, with no unnecessary cluttering of information. Someone reading the card should easily be able to skim through its information. If you overwhelm the reader, they will lose interest. The medium is where you want to be, right in the middle of too little and too much information, but still provide them with everything they need to know.
A good general rule of what should be on your business card is:
- Your Business Name: Present your business name at the top of the card, so the reader will notice it first. Branding is the most important part of marketing your business.
- What you do: More than likely, the person reading your card probably already knows what you do. However, it’s still a good idea to add a slogan below your business name that quickly states your services. Make sure not to over emphasize, just a quick reference.
- A means to contact you: Provide easy ways for someone to get in touch. Phone, email, and most importantly, your website address. People love websites nowadays because it gives them a way to do their own research on your company. Make sure your testimonials are perfectly put together and easy to find. Also make sure that your website has lead generation build into it. If the reader would prefer to use a contact system from your website, you should allow them to do that. If you’re considering allowing online payments, make sure it’s simple and easy for someone to checkout, because if it’s overly complicated then you will lose sales.
- Business Address: It’s always a good idea to put the address of your business. If you are a local business, the benefits of including your address are obvious. However, even businesses that work with clients all over the world can build trust and confidence in their customers by providing your address. Customers like to see a business that clearly advertises their phone number and address.
- Spice it up: Don’t forget to make it look attractive. You can spice up a business card with a logo or a simple design. Business cards can look more presentable when you emphasize the corners or just the top and bottom, so providing a border can be a good thing. The design can be the focal point of the card, or your information can be the main attraction. Either approach can work well and be just as effective.
Learn how we get sponsored ads on Google for our SEM marketing campaigns
Posted by Dylan on Sep 27, 2011 in Search Engine Marketing | 0 comments
Here’s how we get our sponsored ads on Google
I know, you thought we we’re just so special that Google decided to give us exclusive access to advertise on their search engine. Well no, there’s actually a program called Google Adwords which is what we use to launch our SEM marketing campaigns. I’ve decided to share this link with the community because I don’t think it’s something that should be kept in the dark. Adwords is a program that anyone can join, even you. It’s free for anyone and I actually encourage you to join because by registering with Adwords, you can get a first hand look at the interface and see the type of technology we work with.
Although its a free program to join, its really not for individuals
Adwords is a complicated system, and I’m not just saying this because we run Adwords campaigns for our clients and we want you to go through us. No, it’s actually a very complicated system and without proper search engine and keyword experience, you could stand to lose a lot of money. There are actually businesses that decide to try Adwords on their own in order to save money, but they don’t make it. They end up losing thousands of dollars and aren’t able to replicate the same return on investment that a marketing company could. Marketing with Adwords is somewhat of an art form, it takes constant tweaking of keywords, ads, and landing page arrangements to make it work. You find yourself constantly evaluating numbers and working on improvements. It’s definitely not something I encourage anyone to try on their own. It actually takes years of working with keywords, websites, and ads before you start to really grasp the deeper aspects of Adwords. Before we started with Adwords we had been doing Search Engine Optimization for several years, and that helped out significantly. Today, we have years of experience in both fields and are able manage clients with very high volume budgets.
I’ll break down some of the main things we go through on Adwords campaigns.
- Extensively research possible keywords for the Adwords campaign.
- Look at the search volume of the keywords, the cost per click on Adwords, and the competition.
- Break those down and eliminate too competitive, too expensive, and too mildly searched keywords.
- Determine whether to target the broad, exact, or match phrase of the keyword.
- Create an ad based around the prime keyword phrases
- Decide which page on the website the ad will link to
- Evaluate the target demographic and understand what a visitor coming to the page wants
- Optimize the landing page for the best chance of a lead/sale from a visitor
- Begin the campaign
- Start tweaking the ads, keywords, and the landing page based on performance
Why your business needs an Internet Marketing campaign to start producing sales online
Posted by Dylan on Sep 26, 2011 in Internet Marketing | 0 comments
More and more businesses feel as if the Internet is a network of empty promises
A lot of businesses feel as if marketing a website is a waste of time, won’t provide a good enough return, or it’s just something they are not interested in. They completely overlook the enormous potential of the Internet and how successful it could really be. Maybe you’ve seen one too many of the ridiculous ads that promise fortunes overnight, maybe you’ve tried marketing your website with another company and it didn’t work out, or maybe you’ve never invested into the Internet at all. More likely, you just haven’t been given the right perception of Internet Marketing since it started.
Internet Marketing is about search engine rankings, not social media
You see, Facebook and Twitter is not the essence of marketing and they generally have very little to do with marketing a website. Search engines are where Internet Marketing holds its true potential. Just think about it, do you go to Google to search for something you want to buy, or do you type it into Facebook?
Search Engine Optimization
Google receives millions and millions of searches and everybody uses keywords to start their search. Keywords are something our web services revolve around, because we know how important they are. When someone searches a set of keywords, if they are in anyway related to your business, the ideal thing would be if your website would rank at the top of the results. This is a process called search engine optimization, and it’s something we offer here at Desert Graphics. It’s the most important thing you could ever do for your website, and it will ultimately make you successful. Some keyword phrases receive thousands of searches on a monthly basis, so you can imagine the potential of ranking #1 for these searches.
Search Engine marketing
With an SEM campaign, you can streamline your business to the top of Google. Search Engine Marketing allows you to create an ad and have that ad sponsored at the top of Google for keywords related to your business. It’s different from SEO because you pay for the position, whereas with SEO, you gain that position naturally by optimizing your website. SEM has a lot of potential to make good money, and make it really quick. The important thing is to make sure your landing page is as good is it can get. Make sure that once visitors end up on your website, they don’t ever want to leave. It’s all about measuring your demographics and understanding what they expect when they arrive on your website. Are they young people, old people, athletic, couch potatoes, what do they want out of you. Then our job is to decide on selective keywords that will provide the most potential to your website. We find low competition, high search volume, but yet low cost ads. Those are three categories we live by when it comes to keyword research.
Internet marketing campaigns will be successful
We have years of experience with marketing websites, and we know how reliable SEO and SEM is. The ball is on your side of the court so you have to call us and make an effort to make good things happen. We know it will be successful and it will revolutionize the way your business operates, we’ve helped client after client get established on the Internet. Getting involved with Internet marketing is an important step, it’s the way of the future.
Our Custom Websites come with a Complete Admin Interface for your own Personal Management
Posted by Dylan on Sep 26, 2011 in Websites | 1 comment
An admin interface that is simple and effective
Click here for an exclusive sneak peak at the admin interface
When preparing the foundation of our custom websites, we integrate a complete admin interface that allows you to manage every aspect of the website. This key component is very important because it allows you as the website owner to add additional pages, make blog posts, update existing features, and so much more. You can be your own webmaster if you choose to be! It’s very simple and easy to navigate and it allows you to change almost any component of the website you want to.
Possibility to contribute to your website, save money, and self-educate
We believe this feature sets us apart from our competition and provides something you won’t get somewhere else. Why should you pay more money for a website with less features and no administrative access? Most companies even charge a monthly maintenance fee just to do simple things like update your pages or add new ones. You shouldn’t have to pay for these type of changes, and with our admin interface, you will never have to. It allows you learn, grow, and build onto your website all on your own. There are other admin interfaces out there, but we know we have the best. It’s open source, it’s used by more websites than anything else, it has millions of webmasters supporting it and improving upon it, and our clients love it. Ultimately, it’s the best way to build a website, and we know you will love it too.
Having unique content on your website is important when it comes to ranking on search engines, so adding your own posts is a great way to start a blog and gain search engine benefits at the same time. We can provide resources that will teach you how to make a post, how to edit old ones, how to make pages, and everything else. We plan to fully integrate a learning center into our website so that clients can watch videos and see hands on interaction with the admin system.
Of course, you don’t have to use it!
If you’re not the technically savvy type and an admin interface sounds too over the top, you don’t ever have to change anything, so do not worry at all if you’d rather us do it. We’ll never ask you to do anything on your own; it’s only provided for you if you want to use it. We understand that everyone has different skill levels and some of us are more accustomed to computers than others. If you need anything changed and you’re feeling hesitant about doing it yourself, just give us call!
Clothing, Custom Apparel, Promotional Items, and Accessories
Posted by Dylan on Sep 26, 2011 in Digital Printing | 0 comments
If you haven’t had a chance to checkout our apparel catalog or our promotional items catalog, then you might not be aware that we have thousands of items available for you to choose from.
Our apparel catalog includes t-shirts, sweatshirts, hats, bags, and all sorts of other apparel related products. If you see something you like, you can order digital printing or our custom embroidery services for your items. With embroidery we use need and thread to custom stitch your name or design, but with digital printing we can digitally print directly onto the fabric. We have no minimum or maximum order amount, so whether you need one item or several hundred, you know you’re always covered.
Our promotional items catalog is very extensive and houses hundreds of thousands of products. We have traditional promotional items like pens and cups, and we also have unique items like hardware and clocks. These items do not require additional services. Our promotional items catalog carries some apparel, so any fabric based items can be used for digital printing and embroidery as well.
The items in our catalogs make great gifts to be used as promotional material for your employees as customers. You could even sell the products for profit at events or directly at your business.
We have the BEST Web Design/Coding & Marketing Services!
Posted by Dylan on Sep 19, 2011 in Websites | 0 comments
Why do our returning customers continue come to Desert Graphics Inc.? They know they are getting the absolute best for their money from a team that really cares. We put great effort into all of our services, and our web design/coding and marketing services are no different! The customer is our main priority at all times and everything we do is based off client request. At the end of the day, we’re not happy unless you’re happy. We believe we have the best services because we put our heart into each and every project.
Why do we have the best web design services?
Our websites are created with the most elegant styling available today. We use modern, neutral colors that won’t take away from the viewing experience. Everything we do can easily be customized and even elements like the background color, link color, etc. can be changed by you! Our websites come with a complete backend management system where you can add your own posts and create a blog, add pages to the website, install plugins, etc. We also make sure each design has everything the client requests. This includes the logo, fancy headers, banners, buttons, pages, navigational layout, sidebars, etc. Maybe your not the web design type and would prefer we make it our own, that works too!
Why do we have the best website coding?
The fundamentals of the website are coded with PHP and MySQL, a very stable coding structure. PHP is incredibly powerful and versatile as well. It holds the coding for the admin system, posting structure, and page structure. Most content management systems (CMS) are handled with PHP. The MySQL database is used to hold valuable information for the website, such as the content within one of your pages. The actual design is coded with HTML and CSS, the most modern way to code a website. Colors are handled within the CSS and the layout is handled within the HTML. Ultimately, our coding is all about simplicity. The less code you use for a website, the faster it runs and the better it performs. It also reduces the amount of searching the spyder bots for Google have to do. When search engines check your site for new relevant content, having less code helps them find it quicker, which can improve your search engine rankings.
Why are our marketing services the best?
We are experts on Search Engine Optimization and Marketing (SEO and SEM). We have the experience and resources to drive your website to the top of Google and maintain those rankings month after month. Being actively involved in link building and fundamental SEO concepts, we’ve learned what’s necessary to achieve rankings in competitive markets. If your out to aggressively target competitive keywords, we’re the company that can make it happen at a very reasonable price.
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